Liberty Fitness Fitness

Franchise Information

Why A Liberty Fitness Fitness

Liberty Fitness Fitness is part of one of the fastest growing industries today The Woman's Fitness industry and the 30-Minute Circuit Training Workout. There are several key elements that are driving the industry today:

Obesity in America is becoming a major concern to woman
More woman want to workout with other women, not in a gym with men
Time is a challenge for women, a 30 minute workout is just right
The baby boomer woman ages 35-64 has great spending power and want to stay young

Obesity in America.

Fitness Woman in America are becoming more concerned about the rising rates of obesity and are seeing the devastating effects of being overweight. Because of this woman are looking for effective ways to live healthier and happier lives.

* Obesity on verge of surpassing smoking as #1 cause of preventable death.(CDC Survey)

* The number of adults who are overweight or obese has continued to increase. Currently, 64.5 percent of U.S. adults, age 20 years and older, are overweight and 30.5 percent are obese. (CDC Survey)

* Middle-age women are at a particularly high risk of becoming obese. The prevalence of obesity among middle-age women (ages 35 to 64) has increased at a minimum of 2 percentage points per year over a 40-year time period from 1960 to 2000. National Health and Nutrition Examination Survey (NHANES) by the Centers for Disease Control and Prevention (CDC).

* The most commonly purchased dress size in the United States is 14, up from size 8 in 1985.

Baby Boomer Woman - The need to be young again.
Our customers at Liberty Fitness Fitness are woman 35-64 who are looking to make a difference in their lives and have the money to invest in themselves, especially for a 30-Minute Workout Program.

* According to American Demographics Magazine, a female baby boomer estimated annual spending on youth-enhancing products and services is $29,220.

* The main reason people don't exercise is their perceived lack of time, says Cedric Bryant, chief exercise physiologist for the American Council on Exercise in San Diego. So if shorter workouts get people to start exercising and to stick with it, they're going to be profoundly impactful," he says.

* After remaining stagnant for 20 years, fitness club memberships have grown 7% per year over the past 15 years and are forecast to grow 14% per year near-term.

* The largest growth in fitness club memberships has come from individuals 35 years of age and older.

* Shorter workouts and the top fitness trend predicted for 2004 by the American Council on Exercise, the leading organization that certifies fitness instructors.

* We're seeing an anti-aging phenomenon unlike any in history, Dr. Ken Dychtwald, a gerontologist and president of Age Wave.

* More than half of the 33 million Americans who go to health clubs are over 40 years old. (SGMA International)

Discover The Liberty Fitness Fitness Difference!As testament to its promising future, Liberty Fitness Fitness was recently acquired by Process Peak Capital? and Concentric Equity Partners?, respected equity and management firms that provide financial backing and operating expertise to support and accelerate growth of aspiring franchise concepts. Jeff Stevens, CEO of Liberty Fitness Fitness Holdings, LLC, cited several factors that differentiate Liberty Fitness Fitness in the marketplace:

Proprietary, six-level adjustable hydraulic equipment that challenges any woman regardless of her fitness goals.
Fun fitness extras, such as Pilates and Yoga classes, specially designed fitness hula hoops and other accessories that supplement the 30-minute workout experience are offered at many Liberty Fitness Fitness locations, and will be offered system-wide in the near future.
All franchise owners/managers are trained by a Certified ACE (American Council on Exercise) trainer.
Personal trainers support each member to help reach their fitness goals.
Each center is approximately 1,500-2,500 feet, which is larger than most competitors, creating an inviting atmosphere that allows plentiful space for fitness extras while others use the circuit training equipment. Pioneering the 'Total Body' Concept

Liberty Fitness Fitness is thriving because it fills the gap between a full-service co-ed gym and 30-minute circuit training facility. We are one of the first in our industry to supplement the 30-minute workout and to address total-body wellness, nutrition and make exercise fun and beneficial for women regardless of their fitness goals.

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